Corporate Social Responsibility of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Posted by Matthew Harvey on Oct-17-2018

1. CSR at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

CSR s embedded in the business philosophy of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A. At Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, the business operations and processes are designed in a way that they do not become an obstacle or a burden in the way of people’s and the environment’s wellbeing. At the same time, these processes and designs boost business growth. The systematic design of operations at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A enables the management to ensure that the organization achieves sustainable business growth by reducing attached risk factors as well as through community building goals and ambitions. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A strives to increase its social impact and influence on the environment and in people’s lives- by focusing on three big goals. 

1.1. Values at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works for CSR through the CSV approach. This is made easier to incorporate in the company systems because of the core values practised at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A. These are:

Respect – for every one

  • Trust
  • Integrity
  • Honesty
  • Accountability

1.2. CSR goals at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

1.2.1. Improving livings standards for communities through increasing employment opportunities

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A believes in working for the people, and working with the people. With the growth of the business across the world, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that it creates new employment and livelihood opportunities for millions across the globe. This is done through direct employment and contracts, as well as through inclusive business opportunities.

1.2.2. Enhancing the health and wellbeing of communities engaging with Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works with communities at large and aims to help them become healthier and happier. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A provides nutritional boosting and support to communities where it runs operations, as well as to other communities living in regions marked below poverty. Additionally, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also produces and distributes health and hygiene products to enhance the wellbeing of its customers along with the various communities it has engaged with.

1.2.3. Reducing environmental footprint

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards reducing its environmental footprint by ensuring that it allows the legislation regarding carbon production and release. Also, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards designing operational processes that reduce water and land pollution. All products manufactured and distributed by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A come with a disposal method to reduce wastage, and increase recycling. 

2. Creating shared value (CSV) at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works hard to create value for not only the shareholders but for the society at large. This approach of creating shared value has enabled impressive business growth for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, as well as allowing its expansion regionally as well as in its product portfolio. Through creating shared value, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A brings value to the lives of communities where it operates by influencing those aspects of the society which intersect and coincide with the business offerings and business operations.

2.1. How to maximize value creation?

Through the CSV approach, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A can create the most value in the following aspects:

2.1.1. Nutrition

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A focuses on investing in the health of communities by focusing on nutrition and medication, as well as on sanitation and hygiene. The primary focus remains on ensuring health safety for children and infants.

2.1.2. Water

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works hard with third parties and external as well as internal support systems to ensure that its operations do not cause water damage. In addition, it administers all its internal sewage plants to dispose of waste optimally without risking water life.

2.1.3. Air cleansing

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A maintains carbon units as per legislation in all its operations across the globe. The company also takes responsibility for ensuring that all its industrial sites and operations are placed away from residential areas to reduce maximum exposure of plant operations to the public.

2.1.4. Rural development

 Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A strives to develop communities where it operates. This includes rural communities and settlements from where Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A gets its raw materials and inputs as well as labour. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A created varied employment and livelihood opportunities for these communities to help them raise their living standards and quality of life.

3. Commitments made by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Commitments at the Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A have helped shape its CSR and CSV approach based on multiple trends from across the globe. These commitments have helped Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A maintain focus in giving back to the community as well as in developing a more sustainable environment and workplace. Commitments are the long term goals that Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A wants to fulfil and achieve in the following different aspects:

3.1. For individuals and families

3.1.1. Living healthier lives

For families and communities, the CSV approach of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A focuses on helping individuals attain a balance between healthy nutrition and physical exercise as a means of a healthier lifestyle and healthy living. With today’s work style and busy schedules, this is quite a challenge. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works intending to develop programs and products to help communities manage time well and stay motivated towards increasing their wellbeing.

3.1.2. Having nutritional knowledge

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works with the long term aspiration of enhancing the lifestyles of communities. The company plans to do it by sharing information regarding nutritional facts, and by raising awareness of nutritional intake. The company does this by not only making the nutritional value available for its own manufactured products but also develops programs and information sharing networks to help individuals learn about healthy eating and make informed dietary decisions.

3.2. For communities

3.2.1. Rural development

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards developing rural communities-especially where it is operational and present. The company engages not only in employment creation but also infrastructure development and education deployment programs to help communities improve their living standards. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also conducts vocational training programs frequently.

3.2.2. Promoting diversity

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also works towards inclusion through its diversity programs. The company has designed programs and policies to ensure the inclusion of all community groups in the employment cycle. In addition, the company also conducts training and skill enhancement sessions for all community groups –including disabled and special persons

3.3. For the planet

3.3.1. Protecting water

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A understands the need for protecting water resources across the globe and is also an active fighter for water preservation. With the high scarcity of clean drinking water, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works and strives to provide communities with clean drinking water through having installed filter plants

3.3.2. Protecting natural resources

 With increased urbanization, natural landscapes of forests and grasslands have quickly turned into urban centres. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that all its operational sites are designed in a way that they do not harm or risk the natural ecosystem. In addition, the company works towards protecting the environment by building green spaces.

3.3.3. Safeguarding the environment

The operations of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, like other players in the industry, are being affected by the climatic changes, and the weather alterations. To fight this change, and to safeguard the environment, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards creating safe green spaces through high rate plantations. This is to ensure environmental sustainability and enrichment of the ecosystem.

4. Value chain at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A and CSR

At Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, SCR is embedded in the company DNA. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that the CSV approach is integrated into all operations and systems at the company, including THE VALUE CHAIN.

4.1. Supply chain

4.1.1. Rural development

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A allies with farmers and other partners to obtain the high quality raw material. In doing so, the company ensures that it invests in the wellbeing in the development of its partners and related communities through educational opportunities as well as various training programs and infrastructure development.

4.1.2. Responsible sourcing

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A participates in responsible sourcing. All its partners throughout the supply chain and for raw materials have been tested against set ethical backgrounds to ensure that all raw sources and materials are obtained from partners doing sustainable business.

4.1.3. Animal welfare

In all its sourcing, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that no animals are harmed. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A makes sure that all animals are fed high quality fodder, and that they are kept in a clean and safe environment. In addition, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also provides safe breeding grounds for animals and regularly authorizes veterinary check-ups for all animals in partner farms.

4.1.4. Human rights

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A is also particularly careful to ensure that all human rights are upheld in its business operations. This includes no child labour, and inclusive diversity, amongst other things. Also, the business operations of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also include high dependence on local workers for labor and management – making sure all local and global human rights are followed thoroughly.

4.2. Manufacturing

4.2.1. Water, sanitation and hygiene

During the manufacturing process and value additions, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A maintains an emphasis on water, sanitation and hygiene. All plants and manufacturing units operated by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A have an authorized sanitation system in place which ensures minimal water wastage. Besides, all industrial waste is disposed of off through authorized channels only – ensuring that no natural water body and water source is harmed or polluted.

4.2.2. Natural resource stewardship

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A is also an active pioneer of natural resource stewardship. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has devised ways to ensure that natural resources are sustainably used for industrial operations, and are not damaged during business processes. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A shares this knowledge publicly for the overall welfare of the environment and the planet.

4.2.3. Women empowerment

During its manufacturing process, the Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also ensures to employ women labour in various managerial and operational level jobs. These women are usually from local communities and are trained for new skill development and enhancement. In doing so, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that women are equipped with the confidence and decision making abilities s that they advance not only in their professional but also in their personal and social lives.

4.3. Retail and consumers

4.3.1. Responsible marketing and influence

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A makes sure to use ethical means of marketing its products. This means not only does it disseminate rightful information and data regarding the company, but also makes sure that it does not use unethical appeals in its marketing communication.

4.3.2. Marketing to children

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A is also careful in its marketing to children so that it is not exploitative. Rather, marketing to children is done through influencing adults towards the products offered by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A.

4.3.3. Product Safety

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures product safety in consumption at all times. This is done not only through mentioning nutritional value and facts but also through a clear statement of manufacturing dates and batches. This is to make sure that consumers are aware of the product quality and life cycle. Also, the company mentions clear ways and processes of disposing of the products to ensure that the environment is sustained and not harmed.

5. Working towards achieving sustainable goals 

 The CSR and CSV approach at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A is closely guided by the sustainable development goals chalked out by the United Nations. Through working on the attainment of the SDGs, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, and many other companies work together to create a peaceful and harmonious future that has sustainable resources and environment.    

Through connecting Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A’s goals and commitments with the SDGs, the company has created avenues of channelling a positive impact on society through its operations and business as a whole.

5.1. No poverty

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A creates opportunities for skill enhancement and vocational training
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also provides equal employment opportunities to all labours from the local communities
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A promotes and supports small business ventures through inclusive business support and funding – especially for women who are micro-entrepreneurs in the community

5.2. Zero hunger

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards implementing a model of less food wastage and food loss – in the manufacturing as well as the supply chain process
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A provides subsidized products in communities that are living below the poverty line, as well as in communities where it is operational and has industrial units and sites
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has developed recycling plants in local communities to ensure that there is no food wasted during consumption, and it is recycled into other products needed for a sustainable environment

5.3. Clean water and sanitation

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A strives to ensure high water efficiency and water sustainability in all business operations and processes
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A advocates and also internally implements positive water policies
  • Infrastructure developed by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A in different rural communities and settlements ensures authorized sewage networks and lines to avoid dumping in freshwater reserves

5.4. Life on land

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards establishing the green supply chain
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that no Green spaces are destroyed for its business and industrial purposes, and also works towards creating healthy green spaces through numerous plantations
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A places a high emphasis on maintaining regular health check-ups for all community members – free of cost, and also focuses on animal welfare for farmers

5.5. Good health and well being

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards improving the living standards and quality of life of communities it engages with
  • For farmers, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has also improved farm economics
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works towards protecting the children in the supply chain processes, as well as creates diverse livelihood opportunities for adults

5.6. Quality education

  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A provides a hands-on learning opportunity for young adults from local communities through internship opportunities
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also sponsors various scholarship programs for different grade levels in communities where it is operations
  • Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has inaugurated primary schools in three different regions where it has operations – in rural settlements – as a step towards achieving quality education for all.

6. Partnerships and collaborations for a greater positive impact

6.1. United Nations Global Impact

The Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A works with the United Nations through the united nation global compact (UNGC) avenue. Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has close and successful collaborations with UNGC based on the commonality of goals and values, as well as short term sustainable plans for environmental wellbeing. Collaboration with UNGC is two way for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A:

  • It helps Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A strengthen its integration of the CSV approach, and its various aspects and channels. Working with UNGC allows the Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A to redesign and improve its operations to ensure that all systems are ethically sound and sustainable
  •  Working with UNGC allows Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A to help in whatever way possible, towards the attainment of the SDGs developed and defined by the UN. By being partners with UNGC, Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A ensures that it's business operations and practices, as well as external engagements, work towards accomplishing the defined SDGs.

6.2. International Federation of Red Cross and Red Crescent Societies (IFRC)

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has collaborated and worked with IFRC in different regions of Africa for more than a decade – striving towards improving water sanitation and hygiene issues. The company has worked tirelessly to help provide communities with safe drinking water. The efforts of Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A have been tied, especially with first communities that reside in crop and local farms, as well as for communities who live near bottled water plants in different African regions.

7. Accounting and CSR at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

CSR is also very evident in the accounting practices at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A. Incorporation of CSR at all fronts and in all departments of the organization has helped Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A achieve a distinctive competitive edge, and has also improved its image and standing amongst consumers as ab active advocate of sustainable living and sustainable consumption.

The overall organizational CSR at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A has been achieved in large because of its emphasis on incorporating CSR at the base level functions – such as that of accounting

7.1. Accounting Principles at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A follows the international standard and policies in its accounting principles. The company has in-house trained and qualified individuals from each region where it operates, along with managerial support from the headquarters for developing and auditing accounting principles and accounting activities in the business. All activities and processes, as well as accounting systems, are vetted for local and international legislations attached, and ensure to follow an ethically built framework that is within the legal boundaries.

7.2. Governance structure at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

All managerial levels at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A, including the strategic leaders, are supervised by governing internal bodies. The strategic leadership is supervised by the board of directors, while other managerial levels are supervised for their performance internally by other managerial groups and levels. The purpose of governance at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A Is to ensure that the company is in line with its CSV approach at all times and that all business operations and decisions are made in perspective of the company’s value of sustainable living.

7.3. External advisory partners

To ensure that all practices at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A are ethical, and followed as per international benchmarks and expectations, the Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A also contracts with a third party, external advisors. These advisors audit and vet the company systems, processes, and accounting numbers to make sure that everything is in line with the expectations, and the business model.

8. Finance and CSR at Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A

It is interesting to note that while CSR activities and engagements help <?=$title?> improve its image and standing amongst the public and other stakeholders, and help it build credibility and trust, it also results in improved financial position and performance.  

8.1. Financing opportunities

Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A finds higher opportunities for financing its projects because of its engagement in various CSR activities. This is because the company faces lesser financial constraints because of its improved image ad standing. Moreover, it is also now easier for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A to secure finances for funding new projects and ideas.

8.2. Higher investment opportunities

When firms like Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A perform and engage in CSR activities, they include them and mention them clearly in the annual report and other official company documents. This increases the overall transparency for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A and communicates values of commitment, trust, and passion. 

 As a result, it attracts new investments from local as well as international investors for business expansion and business operation enhancement. With higher transparency, potential investors feel less doubtful and less fearful about investing in Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A. 

8.3. Improved stakeholder engagement

CSR engagement by Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A in various aspects, and on various platforms has resulted largely because of higher participation, engagement and encouragement by the stakeholders. This active engagement by stakeholders and shareholders alike has convinced strategic managers for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A to develop a long-form and a futuristic strategy. This has been important for Narayana Hrudayalaya Heart Hospital Cardiac Care for the Poor A for resource allocation and contracting and planning with the right outlook and resources in perspective. 

9. References

Cole, G., 2003. Strategic Management. Boston: Cengage Learning EMEA.

Gerlach, A., 2003. Sustainable Entrepreneurship and Innovation. University of Leeds, s.n.

Hill, C. & Jones, G., 2007. Strategic Management: An Integrated Approach. Boston: Cengage Learning.

King, D. & Lawley, S., 2016. Organizational Behaviour. Oxford: Oxford University Press.

Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.

Martinez-Ferrero, J. & García-Sánchez, I., 2015. Is corporate social responsibility an entrenchment strategy? Evidence in stakeholder protection environments.. Rev. Manag. Sci. , Volume 9, p. 89–114.

Mazurkiewicz, P., n.d. Corporate Environmental Responsibility: Is a common CSR framework possible?. s.l.:World Bank

McWilliams, A. & Siegel, D., 2001. Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), p. 117–127.

Perez, A. & Rodríguez del Bosque, I., 2014. The role of CSR in the corporate identity of banking service providers. Journal of Business Ethics, 108(2), pp. 145-166.

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