1.1. What is a vision statement?

The vision statement for 23andMe Genetic Testing for Consumers B is its strategic plan for the future – it defines what and where 23andMe Genetic Testing for Consumers B Company wants to be in the future. The vision statement for 23andMe Genetic Testing for Consumers B is a document identifying the goals of 23andMe Genetic Testing for Consumers B to facilitate its strategic, managerial, as well as general decision making processes.

1.2. Components of the vision statement

1.2.1. Concise

The vision statement of 23andMe Genetic Testing for Consumers B is brief and to the point. This means that the company has not used long dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. The vision statement should be brief and comprehensive – it should communicate the essence of the business, and its future plans to help the stakeholders understand its business philosophy and business strategy.

1.2.2. Encompassing description

The vision statement of 23andMe Genetic Testing for Consumers B should be brief but should be holistic in nature. This means that the visions statement should be complete in its description and information of what the company desires, and how it plans to achieve its long term goals strategically. The vision statement should be a comprehensive statement identifying the company’s core strengths, which would enable it to achieve its futuristic goals.

1.3. How to develop a vision statement

The company should identify the following t be able to guide its business decisions towards future success and progress to be able to develop a successful vision statement:

1.3.1. Look at the organizational history

• When did 23andMe Genetic Testing for Consumers B start the business?
• How many employees did the company have during the beginning?
• The significant milestones that 23andMe Genetic Testing for Consumers B has achieved since being started, and when were these milestones achieved?
• Include all positive and negative milestones that 23andMe Genetic Testing for Consumers B has faced, and how it overcame them?
• What does 23andMe Genetic Testing for Consumers B enjoy the most about its business and why?

These questions will help the management and key decision makers at 23andMe Genetic Testing for Consumers B to critically assess the history and the various decisions that were made for 23andMe Genetic Testing for Consumers B and the business. These will be critically reviewed for the positive o the negative consequences they brought, and how that influenced the general business direction or 23andMe Genetic Testing for Consumers B to have it stand in its present position.

1.3.2. Look at the present

• What is the business landscape for 23andMe Genetic Testing for Consumers B currently?
• How many employees does the business have currently?
• What is the unique value proposition offered by 23andMe Genetic Testing for Consumers B
• What are the strengths, weaknesses, opportunities and threats being faced by 23andMe Genetic Testing for Consumers B in the present?
• What is the financial strength of the company in the present?

These questions will help strategic managers and decision-makers identify the need of the business to progress, as well as identify the resources needed for advancement. In addition, these questions will also help 23andMe Genetic Testing for Consumers B in deciding the future direction it wants to take on, and how to achieve and realize that direction. Lastly, assessment of present standing for 23andMe Genetic Testing for Consumers B will help the business identify how it can improve the business with potential changes.

1.3.3. Look at the future of the organization

• What are the long term goals for 23andMe Genetic Testing for Consumers B?
• What are the short term goals for 23andMe Genetic Testing for Consumers B?
• How can the company improve its offerings?
• Which processes and ideas can be implemented to help the business gain higher effectivity and efficiency?
• What is the potential for growth for 23andMe Genetic Testing for Consumers B?
• What are the secondary goals of the business?

These questions will allow managers and decision makers for 23andMe Genetic Testing for Consumers B to clearly think about where they want the business to be in the future, and how this future and its goals can be achieved and realized.

1.3.4. Identify loopholes

The process of critically assessing the past, present and future of 23andMe Genetic Testing for Consumers B is important for vision building because:

• It allows identification of gaps and loopholes between the present an the future
• It directs 23andMe Genetic Testing for Consumers B towards filling those loopholes through correct resource allocation
• It helps idea generation for enhancing business performance
• It allows strategic decision making for fueling business growth

1.4. How to implement a vision statement

1.4.1. Gathering for a meeting and idea generation

• 23andMe Genetic Testing for Consumers B should gather all employees from different managerial levels in groups
• These groups should work towards generating ideas based on what the organization stands for, and what it offers
• The idea generation should be based on the employee's perception
• The ideas should also involve where the progression of the company should be focused on
• In addition, the employees should also focus their ideas on foreseeing a potential future for 23andMe Genetic Testing for Consumers B

1.4.2. Grouping similar ideas and developing drafts

• Similar ideas should be grouped
• Senior level employees should develop and compare descriptions for grouped ideas
• The grouped ideas should be categorized according to themes
• The thematic groupings should be prioritized with the organizational offerings and values
• Draft vision statements should be created based on high priority groups of ideas and descriptions

1.4.3. Evaluating the vision statement

• Visions statements should be evaluated on their criteria of matching with the organizational offering and potential
• The vision stamen should also reflect the work environment and business potential of 23andMe Genetic Testing for Consumers B
• The vision statement should be in line with the values of 23andMe Genetic Testing for Consumers B

1.4.4. Communication of vision statement

• The visions statement should be communicated to all relevant stakeholders of 23andMe Genetic Testing for Consumers B
• The visions statement should be incorporated in the annual statement
• The visions statement for 23andMe Genetic Testing for Consumers B should also be updated, and transparently be drafted within the organization
• The visions statement should be sued to guide the drafting of the mission statement

2. The mission statement of 23andMe Genetic Testing for Consumers B

2.1. What is a mission statement?

The mission statement for 23andMe Genetic Testing for Consumers B is a public document that details the values and strategic aims of 23andMe Genetic Testing for Consumers B. The mission statement of 23andMe Genetic Testing for Consumers B also identifies the purpose of the organization existence, highlighting the services and the products it offers. Further, the mission statement also identifies the organization’s operational goals for 23andMe Genetic Testing for Consumers B, the processes the company uses to achieve those, the target customer groups, and the region where the company operates.

2.2. Components of a mission statement

2.2.1. Customer satisfaction

The mission statement of 23andMe Genetic Testing for Consumers B focuses on addressing issues of customer satisfaction. The mission statement of 23andMe Genetic Testing for Consumers B has identified its target customer groups, and also identified their needs and demands. The mission statement reflects on how its products and services work towards increasing customer satisfaction for its target customers.

2.2.2. Based on core competencies

The mission statement of 23andMe Genetic Testing for Consumers B is based on its integral strengths and competencies. This is important for 23andMe Genetic Testing for Consumers B as the mission statement will highlight the different systems and processes as well as strategic tactics that the company uses to achieve its organizational and strategic goals. The achievement of the goals will depend on how well 23andMe Genetic Testing for Consumers B makes use of its core competencies.

2.2.3. Realistic and clear

The mission statement for 23andMe Genetic Testing for Consumers B is also realistic and clear. This means that 23andMe Genetic Testing for Consumers B has used simple, string, and easily understood words and phrases in the drafting of its mission statement. Clarity is important so that the mission statement is understood by all relevant stakeholders of 23andMe Genetic Testing for Consumers B Company. 23andMe Genetic Testing for Consumers B’s mission statement is also realistic, which makes it able to achieve various set goals and targets.

2.2.4. Motivational and inspirational

The mission statement of 23andMe Genetic Testing for Consumers B is motivational in that it works towards inspiring the employees and the workforce towards giving their optimal best performance towards the goal achievement of 23andMe Genetic Testing for Consumers B. The mission statement of 23andMe Genetic Testing for Consumers B is also inspirational in that it develops the need for growth and progress in individuals – for the betterment of not only the company but also for their own selves.

2.2.5. Specific and sharp

The mission statement of 23andMe Genetic Testing for Consumers B is precise and to the point. It is easy to understand and delivers what the audience must know about 23andMe Genetic Testing for Consumers B’s offerings and operations. It is important to keep the missions statement short, sharp and precise to be able to successfully communicate the company’s standing to stakeholders, instead of dragging it on into long pages with repetition and non-important aspects.

2.2.6. Reflects the company’s offerings

The mission statement of a company should be based on what the company has to offer in terms of products and services. This means that the mission statement for 23andMe Genetic Testing for Consumers B highlights its offerings, but ensures that this offering is in line with the values that the company stands for. The mission statement for 23andMe Genetic Testing for Consumers B, therefore, identifies the ethical grounds through which the company systematically works to deliver its offering.

2.3. How to develop a mission statement

It is important to follow the following steps and answer the following questions to be able to develop successful mission statements:

2.3.1. What does 23andMe Genetic Testing for Consumers B do?

• Define the purpose of 23andMe Genetic Testing for Consumers B
• Define its brief history
• Define the need for existence for 23andMe Genetic Testing for Consumers B

2.3.2. How does 23andMe Genetic Testing for Consumers B manage to achieve its promised offering?

• Explain the systems and operations employed at 23andMe Genetic Testing for Consumers B
• Identify relevant ethical policies in place at 23andMe Genetic Testing for Consumers B
• Highlight the use of transparency at 23andMe Genetic Testing for Consumers B in all matters
• Define the processes that 23andMe Genetic Testing for Consumers B uses to deliver its promised offering to target customer groups

2.3.3. For whom does 23andMe Genetic Testing for Consumers B produce offerings?

• Define target market customers for 23andMe Genetic Testing for Consumers B
• Target market customers from different regions can also be defined
• 23andMe Genetic Testing for Consumers B can also explore secondary target market groups, and define them in the mission statement

2.3.4. What value is 23andMe Genetic Testing for Consumers B adding on?

• Define the value additions being brought forward by 23andMe Genetic Testing for Consumers B in the customer’s life
• Define the purpose of the offerings being delivered by 23andMe Genetic Testing for Consumers B
• Highlight the importance of 23andMe Genetic Testing for Consumers B in the lives of its customers

2.4. How to implement the mission statement

2.4.1. Communication

• 23andMe Genetic Testing for Consumers B should communicate the mission statement to all stakeholders – employees, customers, shareholders, public, government etc.
• 23andMe Genetic Testing for Consumers B should also keep the mission statement transparent and accessible at all times

2.4.2. Training

• 23andMe Genetic Testing for Consumers B should encourage its employee force to undergo training if need be to meet the requirements of the mission statement
• 23andMe Genetic Testing for Consumers B should regularly hold workshops to refine the values being defined in the mission statement and build them in its employee force

2.4.3. Goal setting

• 23andMe Genetic Testing for Consumers B should develop SMART goals to meet the strategic targets identified in the mission statement
• 23andMe Genetic Testing for Consumers B should also develop ethical grounds to remain in line with the mission statement
• 23andMe Genetic Testing for Consumers B should keep goals flexible, but the means to achieve the goals should be stringent and should reflect the values drafted in the mission statement

3. Goals of 23andMe Genetic Testing for Consumers B

3.1. What are organizational goals

Organizational goals are those business and strategic objectives that define the purpose of 23andMe Genetic Testing for Consumers B. Organizational goals are strategic targets that 23andMe Genetic Testing for Consumers B wants to achieve over a period of time. This time period is generally long term. The goals of 23andMe Genetic Testing for Consumers B help direct its employee behaviour, as well as help in directing the operations of the business in the short term.

3.2. Components of goal

3.2.1. Achievable

The goals set by 23andMe Genetic Testing for Consumers B should be achievable. This means that 23andMe Genetic Testing for Consumers B should have the resources and the finances necessary for being able to realize the organizational goals over the long haul. 23andMe Genetic Testing for Consumers B should also have the strategic leadership to be able to achieve these organizational goals.

3.2.2. Time-frame defined

All goals set by 23andMe Genetic Testing for Consumers B- even for the long term – have an attached time frame. This is important to ensure that the organization is effective and efficient in realizing its goals.an attached time frame for the goals set for the long term future also helps in establishing a related time frame for the more short term organizational objectives.

3.2.3. Easy to understand

The goals should be fairly simple and should be easily understood by all employees of 23andMe Genetic Testing for Consumers B. This is important as only when employees are clear about what the goals are, their importance, and the urgency of achieving them will they be able to relate with them and work towards achieving them.

3.2.4. Easy to communicate

The goals set by 23andMe Genetic Testing for Consumers B should also be easy to communicate. This means that the jargon used for goal setting and goal communication should be clear and precise. These goals should be communicated with all managerial levels, and all employees to allow them a directive path to help the organization achieve these goals.

3.2.5. Pragmatic

The goals set by 23andMe Genetic Testing for Consumers B should also be realistic in nature. This means that all strategic goals defined by 23andMe Genetic Testing for Consumers B should take into consideration not only its internal financial position and resources but also the skill set of its employees and the larger macro environment. This will enable the company to set goals that will sue the core competencies of 23andMe Genetic Testing for Consumers B to help it achieve the strategic goals easily, and realistically.

3.2.6. Relation with job tasks

All goals should be relatable with the employees of 23andMe Genetic Testing for Consumers B. This means that all goals should directly or indirectly be tied to the job tasks and job nature of employees. This is to ensure that employees don’t feel redundant and use their skills to help the organization progress.

3.3. How to develop goals

3.3.1. Strategic evaluation

• Assess and review the vision statement
• Based on the vision statement and company values, decide where 23andMe Genetic Testing for Consumers B should be in the next five years

3.3.2. Brainstorming

• Brainstorm goals that will help 23andMe Genetic Testing for Consumers B achieve its long term direction
• Group goals according to themes
• Cluster the goals, and briefly describe each group and cluster
• Set long term goals for the company according to different clusters and groups

3.3.3. Prioritization

• Prioritize different clusters and groups
• Set and define long term goals based on prioritization
• Prioritization should be based on how soon the different defined goal groups and clusters will help 23andMe Genetic Testing for Consumers B progress and achieve its desired position in the next five years or so to develop a successful vision statement

3.4. How to implement goals

3.4.1. Communication

• Communicate the goals to all managerial levels
• Goals should also be communicated to all relevant stakeholders – including distributors, shareholders, third-party contractors etc.
• Goals may also be communicated to customers
• Communication of goals will help 23andMe Genetic Testing for Consumers B achieve goals by defining roles and milestones needed for achievement

3.4.2. Periodic strategic evaluation

• Evaluate the progress of goal attainment periodically
• This evaluation is done at a strategic level and operational level
• Different goals should be set for different departments of 23andMe Genetic Testing for Consumers B to help it achieve the broader long term goals
• These departmental goals help in directing operations towards the larger strategic goal attainment

3.4.3. Training

• Employee training to develop skills needed and necessary for goal attainment
• Training can be in-house or out-house for employees
• Training for 23andMe Genetic Testing for Consumers B should be continual and should be consistent with the goals set

4. Objectives of 23andMe Genetic Testing for Consumers B

4.1. What are organizational objectives

Organizational objectives for 23andMe Genetic Testing for Consumers B are the short to medium term targets and goals that the organization sets to achieve the bigger strategic goals set for the long term. The organizational objectives are important in shaping resource allocation within 23andMe Genetic Testing for Consumers B as well as in determining the policies, schedules and processes that are implemented in 23andMe Genetic Testing for Consumers B.

4.2. Components of objectives

4.2.1. Specific

All objectives set by 23andMe Genetic Testing for Consumers B are specific and clear. This helps employees, as well as managers, manage and maintain focus on the targets and the end results that need to be achieved. At the same time, specific objectives help managers determine skill development and training needs within their departments as well.

4.2.2. Measurable

Objectives at 23andMe Genetic Testing for Consumers B are also measurable. This means that all objectives can be tracked for progress. This is important for 23andMe Genetic Testing for Consumers B as it helps in meeting deadlines. The element of measurability is added in objectives by adding quantifiable criteria for determining progress and objective achievement.

4.2.3. Attainable

The goal should be attainable that even in stretching the abilities of the employees and challenging them, it should remain possible to achieve. The objectives at 23andMe Genetic Testing for Consumers B are attainable in that they push the employees out of their comfort zones but remain possible to achieve.

4.2.4. Realistic

Objectives at 23andMe Genetic Testing for Consumers B are also attainable in that they are realistic. This means that 23andMe Genetic Testing for Consumers B sets objectives keeping in view the organizational resources and constraints to be able to achieve objectives effectively and within time.

4.2.5. Timely

Objectives at 23andMe Genetic Testing for Consumers B are also time-bound in that they have a specified start and finish date. The timeliness of the objective helps 23andMe Genetic Testing for Consumers B maintain a sense of urgency in employees, and keep them motivated towards achieving the objective.

4.3. How to develop objectives

4.3.1. Focus on overall strategy

• Objectives should focus on the broader organizational strategy
• This will facilitate the organization in keeping in view the broader purpose and at the same time work towards achieving quantifiable goals and objectives
• By keeping in view strategic focus, 23andMe Genetic Testing for Consumers B also maintains proximity with the vision of the organization and works towards enhancing the performance of the organization

4.3.2. Focus on goal

• Objectives at 23andMe Genetic Testing for Consumers B should be set keeping in view the set organizational goals
• Objectives at 23andMe Genetic Testing for Consumers B should flow from the organizational goals, and work towards helping the company and its departments and operations achieving the set goals
• This is important as it keeps objectives strategically relevant to the organizational processes and systems

4.3.3. Focus on the time frame and skill sets available

• Objectives at 23andMe Genetic Testing for Consumers B should focus on the time constraints present in terms of resource present, as well as the urgency of the organization and the industry
• Objectives at 23andMe Genetic Testing for Consumers B should also focus on the skillset of employee and organizational resources available
• Focus on resources and skills is important to ensure that all objectives are attainable
• Focus and relevance with resources and skills will also help 23andMe Genetic Testing for Consumers B identify gaps that it needs to fill through training

4.4. How to implement objectives

4.4.1. Communication

• Objectives at 23andMe Genetic Testing for Consumers B should be discussed with employees mutually
• Purpose of the set objectives should be clearly discussed, and communicated with the employees
• This discussion should entail not only the objective, but also the time period within which it is expected to be completed, and the processes and means to achieve it
• Objectives should also include aspects of personal and individual growth and development of employees to make sure that employees remain motivated throughout

4.4.2. Performance appraisal

• The performance appraisal at 23andMe Genetic Testing for Consumers B helps managers and supervisors keep track of objective achievement and employee performance
• The performance appraisal also helps keep the objectives time bound through regular reviews and discussions
• The performance appraisal also helps identify skills development aspects that employees need and helps the managers develop suitable and needful strategic training programs for skill development and skill improvement