Corporate Social Responsibility of Goodman Group
Posted by Matthew Harvey on Oct-17-2018
1. CSR at Goodman Group
CSR s embedded in the business philosophy of Goodman Group. At Goodman Group, the business operations and processes are designed in a way that they do not become an obstacle or a burden in the way of people’s and the environment’s wellbeing. At the same time, these processes and designs boost business growth. The systematic design of operations at Goodman Group enables the management to ensure that the organization achieves sustainable business growth by reducing attached risk factors as well as through community building goals and ambitions. Goodman Group strives to increase its social impact and influence on the environment and in people’s lives- by focusing on three big goals.
1.1. Values at Goodman Group
Goodman Group works for CSR through the CSV approach. This is made easier to incorporate in the company systems because of the core values practised at Goodman Group. These are:
Respect – for every one
- Trust
- Integrity
- Honesty
- Accountability
1.2. CSR goals at Goodman Group
1.2.1. Improving livings standards for communities through increasing employment opportunities
Goodman Group believes in working for the people, and working with the people. With the growth of the business across the world, Goodman Group ensures that it creates new employment and livelihood opportunities for millions across the globe. This is done through direct employment and contracts, as well as through inclusive business opportunities.
1.2.2. Enhancing the health and wellbeing of communities engaging with Goodman Group
Goodman Group works with communities at large and aims to help them become healthier and happier. Goodman Group provides nutritional boosting and support to communities where it runs operations, as well as to other communities living in regions marked below poverty. Additionally, Goodman Group also produces and distributes health and hygiene products to enhance the wellbeing of its customers along with the various communities it has engaged with.
1.2.3. Reducing environmental footprint
Goodman Group works towards reducing its environmental footprint by ensuring that it allows the legislation regarding carbon production and release. Also, Goodman Group works towards designing operational processes that reduce water and land pollution. All products manufactured and distributed by Goodman Group come with a disposal method to reduce wastage, and increase recycling.
2. Creating shared value (CSV) at Goodman Group
Goodman Group works hard to create value for not only the shareholders but for the society at large. This approach of creating shared value has enabled impressive business growth for Goodman Group, as well as allowing its expansion regionally as well as in its product portfolio. Through creating shared value, Goodman Group brings value to the lives of communities where it operates by influencing those aspects of the society which intersect and coincide with the business offerings and business operations.
2.1. How to maximize value creation?
Through the CSV approach, Goodman Group can create the most value in the following aspects:
2.1.1. Nutrition
Goodman Group focuses on investing in the health of communities by focusing on nutrition and medication, as well as on sanitation and hygiene. The primary focus remains on ensuring health safety for children and infants.
2.1.2. Water
Goodman Group works hard with third parties and external as well as internal support systems to ensure that its operations do not cause water damage. In addition, it administers all its internal sewage plants to dispose of waste optimally without risking water life.
2.1.3. Air cleansing
Goodman Group maintains carbon units as per legislation in all its operations across the globe. The company also takes responsibility for ensuring that all its industrial sites and operations are placed away from residential areas to reduce maximum exposure of plant operations to the public.
2.1.4. Rural development
Goodman Group strives to develop communities where it operates. This includes rural communities and settlements from where Goodman Group gets its raw materials and inputs as well as labour. Goodman Group created varied employment and livelihood opportunities for these communities to help them raise their living standards and quality of life.
3. Commitments made by Goodman Group
Commitments at the Goodman Group have helped shape its CSR and CSV approach based on multiple trends from across the globe. These commitments have helped Goodman Group maintain focus in giving back to the community as well as in developing a more sustainable environment and workplace. Commitments are the long term goals that Goodman Group wants to fulfil and achieve in the following different aspects:
3.1. For individuals and families
3.1.1. Living healthier lives
For families and communities, the CSV approach of Goodman Group focuses on helping individuals attain a balance between healthy nutrition and physical exercise as a means of a healthier lifestyle and healthy living. With today’s work style and busy schedules, this is quite a challenge. Goodman Group works intending to develop programs and products to help communities manage time well and stay motivated towards increasing their wellbeing.
3.1.2. Having nutritional knowledge
Goodman Group works with the long term aspiration of enhancing the lifestyles of communities. The company plans to do it by sharing information regarding nutritional facts, and by raising awareness of nutritional intake. The company does this by not only making the nutritional value available for its own manufactured products but also develops programs and information sharing networks to help individuals learn about healthy eating and make informed dietary decisions.
3.2. For communities
3.2.1. Rural development
Goodman Group works towards developing rural communities-especially where it is operational and present. The company engages not only in employment creation but also infrastructure development and education deployment programs to help communities improve their living standards. Goodman Group also conducts vocational training programs frequently.
3.2.2. Promoting diversity
Goodman Group also works towards inclusion through its diversity programs. The company has designed programs and policies to ensure the inclusion of all community groups in the employment cycle. In addition, the company also conducts training and skill enhancement sessions for all community groups –including disabled and special persons
3.3. For the planet
3.3.1. Protecting water
Goodman Group understands the need for protecting water resources across the globe and is also an active fighter for water preservation. With the high scarcity of clean drinking water, Goodman Group works and strives to provide communities with clean drinking water through having installed filter plants
3.3.2. Protecting natural resources
With increased urbanization, natural landscapes of forests and grasslands have quickly turned into urban centres. Goodman Group ensures that all its operational sites are designed in a way that they do not harm or risk the natural ecosystem. In addition, the company works towards protecting the environment by building green spaces.
3.3.3. Safeguarding the environment
The operations of Goodman Group, like other players in the industry, are being affected by the climatic changes, and the weather alterations. To fight this change, and to safeguard the environment, Goodman Group works towards creating safe green spaces through high rate plantations. This is to ensure environmental sustainability and enrichment of the ecosystem.
4. Value chain at Goodman Group and CSR
At Goodman Group, SCR is embedded in the company DNA. Goodman Group ensures that the CSV approach is integrated into all operations and systems at the company, including THE VALUE CHAIN.
4.1. Supply chain
4.1.1. Rural development
Goodman Group allies with farmers and other partners to obtain the high quality raw material. In doing so, the company ensures that it invests in the wellbeing in the development of its partners and related communities through educational opportunities as well as various training programs and infrastructure development.
4.1.2. Responsible sourcing
Goodman Group participates in responsible sourcing. All its partners throughout the supply chain and for raw materials have been tested against set ethical backgrounds to ensure that all raw sources and materials are obtained from partners doing sustainable business.
4.1.3. Animal welfare
In all its sourcing, Goodman Group ensures that no animals are harmed. Goodman Group makes sure that all animals are fed high quality fodder, and that they are kept in a clean and safe environment. In addition, Goodman Group also provides safe breeding grounds for animals and regularly authorizes veterinary check-ups for all animals in partner farms.
4.1.4. Human rights
Goodman Group is also particularly careful to ensure that all human rights are upheld in its business operations. This includes no child labour, and inclusive diversity, amongst other things. Also, the business operations of Goodman Group also include high dependence on local workers for labor and management – making sure all local and global human rights are followed thoroughly.
4.2. Manufacturing
4.2.1. Water, sanitation and hygiene
During the manufacturing process and value additions, Goodman Group maintains an emphasis on water, sanitation and hygiene. All plants and manufacturing units operated by Goodman Group have an authorized sanitation system in place which ensures minimal water wastage. Besides, all industrial waste is disposed of off through authorized channels only – ensuring that no natural water body and water source is harmed or polluted.
4.2.2. Natural resource stewardship
Goodman Group is also an active pioneer of natural resource stewardship. Goodman Group has devised ways to ensure that natural resources are sustainably used for industrial operations, and are not damaged during business processes. Goodman Group shares this knowledge publicly for the overall welfare of the environment and the planet.
4.2.3. Women empowerment
During its manufacturing process, the Goodman Group also ensures to employ women labour in various managerial and operational level jobs. These women are usually from local communities and are trained for new skill development and enhancement. In doing so, Goodman Group ensures that women are equipped with the confidence and decision making abilities s that they advance not only in their professional but also in their personal and social lives.
4.3. Retail and consumers
4.3.1. Responsible marketing and influence
Goodman Group makes sure to use ethical means of marketing its products. This means not only does it disseminate rightful information and data regarding the company, but also makes sure that it does not use unethical appeals in its marketing communication.
4.3.2. Marketing to children
Goodman Group is also careful in its marketing to children so that it is not exploitative. Rather, marketing to children is done through influencing adults towards the products offered by Goodman Group.
4.3.3. Product Safety
Goodman Group ensures product safety in consumption at all times. This is done not only through mentioning nutritional value and facts but also through a clear statement of manufacturing dates and batches. This is to make sure that consumers are aware of the product quality and life cycle. Also, the company mentions clear ways and processes of disposing of the products to ensure that the environment is sustained and not harmed.
5. Working towards achieving sustainable goals
The CSR and CSV approach at Goodman Group is closely guided by the sustainable development goals chalked out by the United Nations. Through working on the attainment of the SDGs, Goodman Group, and many other companies work together to create a peaceful and harmonious future that has sustainable resources and environment.
Through connecting Goodman Group’s goals and commitments with the SDGs, the company has created avenues of channelling a positive impact on society through its operations and business as a whole.
5.1. No poverty
- Goodman Group creates opportunities for skill enhancement and vocational training
- Goodman Group also provides equal employment opportunities to all labours from the local communities
- Goodman Group promotes and supports small business ventures through inclusive business support and funding – especially for women who are micro-entrepreneurs in the community
5.2. Zero hunger
- Goodman Group works towards implementing a model of less food wastage and food loss – in the manufacturing as well as the supply chain process
- Goodman Group provides subsidized products in communities that are living below the poverty line, as well as in communities where it is operational and has industrial units and sites
- Goodman Group has developed recycling plants in local communities to ensure that there is no food wasted during consumption, and it is recycled into other products needed for a sustainable environment
5.3. Clean water and sanitation
- Goodman Group strives to ensure high water efficiency and water sustainability in all business operations and processes
- Goodman Group advocates and also internally implements positive water policies
- Infrastructure developed by Goodman Group in different rural communities and settlements ensures authorized sewage networks and lines to avoid dumping in freshwater reserves
5.4. Life on land
- Goodman Group works towards establishing the green supply chain
- Goodman Group ensures that no Green spaces are destroyed for its business and industrial purposes, and also works towards creating healthy green spaces through numerous plantations
- Goodman Group places a high emphasis on maintaining regular health check-ups for all community members – free of cost, and also focuses on animal welfare for farmers
5.5. Good health and well being
- Goodman Group works towards improving the living standards and quality of life of communities it engages with
- For farmers, Goodman Group has also improved farm economics
- Goodman Group works towards protecting the children in the supply chain processes, as well as creates diverse livelihood opportunities for adults
5.6. Quality education
- Goodman Group provides a hands-on learning opportunity for young adults from local communities through internship opportunities
- Goodman Group also sponsors various scholarship programs for different grade levels in communities where it is operations
- Goodman Group has inaugurated primary schools in three different regions where it has operations – in rural settlements – as a step towards achieving quality education for all.
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