1. CSR at Monster Beverage

CSR s embedded in the business philosophy of Monster Beverage. At Monster Beverage, the business operations and processes are designed in a way that they do not become an obstacle or a burden in the way of people’s and the environment’s wellbeing. At the same time, these processes and designs boost business growth. The systematic design of operations at Monster Beverage enables the management to ensure that the organization achieves sustainable business growth by reducing attached risk factors as well as through community building goals and ambitions. Monster Beverage strives to increase its social impact and influence on the environment and in people’s lives- by focusing on three big goals. 

1.1. Values at Monster Beverage

Monster Beverage works for CSR through the CSV approach. This is made easier to incorporate in the company systems because of the core values practised at Monster Beverage. These are:

Respect – for every one

• Trust
• Integrity
• Honesty
• Accountability

1.2. CSR goals at Monster Beverage

1.2.1. Improving livings standards for communities through increasing employment opportunities

Monster Beverage believes in working for the people, and working with the people. With the growth of the business across the world, Monster Beverage ensures that it creates new employment and livelihood opportunities for millions across the globe. This is done through direct employment and contracts, as well as through inclusive business opportunities.

1.2.2. Enhancing the health and wellbeing of communities engaging with Monster Beverage

Monster Beverage works with communities at large and aims to help them become healthier and happier. Monster Beverage provides nutritional boosting and support to communities where it runs operations, as well as to other communities living in regions marked below poverty. Additionally, Monster Beverage also produces and distributes health and hygiene products to enhance the wellbeing of its customers along with the various communities it has engaged with.

1.2.3. Reducing environmental footprint

Monster Beverage works towards reducing its environmental footprint by ensuring that it allows the legislation regarding carbon production and release. Also, Monster Beverage works towards designing operational processes that reduce water and land pollution. All products manufactured and distributed by Monster Beverage come with a disposal method to reduce wastage, and increase recycling. 

2. Creating shared value (CSV) at Monster Beverage

Monster Beverage works hard to create value for not only the shareholders but for the society at large. This approach of creating shared value has enabled impressive business growth for Monster Beverage, as well as allowing its expansion regionally as well as in its product portfolio. Through creating shared value, Monster Beverage brings value to the lives of communities where it operates by influencing those aspects of the society which intersect and coincide with the business offerings and business operations.

2.1. How to maximize value creation?

Through the CSV approach, Monster Beverage can create the most value in the following aspects:

2.1.1. Nutrition

Monster Beverage focuses on investing in the health of communities by focusing on nutrition and medication, as well as on sanitation and hygiene. The primary focus remains on ensuring health safety for children and infants.

2.1.2. Water

Monster Beverage works hard with third parties and external as well as internal support systems to ensure that its operations do not cause water damage. In addition, it administers all its internal sewage plants to dispose of waste optimally without risking water life.

2.1.3. Air cleansing

Monster Beverage maintains carbon units as per legislation in all its operations across the globe. The company also takes responsibility for ensuring that all its industrial sites and operations are placed away from residential areas to reduce maximum exposure of plant operations to the public.

2.1.4. Rural development

 Monster Beverage strives to develop communities where it operates. This includes rural communities and settlements from where Monster Beverage gets its raw materials and inputs as well as labour. Monster Beverage created varied employment and livelihood opportunities for these communities to help them raise their living standards and quality of life.

3. Commitments made by Monster Beverage

Commitments at the Monster Beverage have helped shape its CSR and CSV approach based on multiple trends from across the globe. These commitments have helped Monster Beverage maintain focus in giving back to the community as well as in developing a more sustainable environment and workplace. Commitments are the long term goals that Monster Beverage wants to fulfil and achieve in the following different aspects:

3.1. For individuals and families

3.1.1. Living healthier lives

For families and communities, the CSV approach of Monster Beverage focuses on helping individuals attain a balance between healthy nutrition and physical exercise as a means of a healthier lifestyle and healthy living. With today’s work style and busy schedules, this is quite a challenge. Monster Beverage works intending to develop programs and products to help communities manage time well and stay motivated towards increasing their wellbeing.

3.1.2. Having nutritional knowledge

Monster Beverage works with the long term aspiration of enhancing the lifestyles of communities. The company plans to do it by sharing information regarding nutritional facts, and by raising awareness of nutritional intake. The company does this by not only making the nutritional value available for its own manufactured products but also develops programs and information sharing networks to help individuals learn about healthy eating and make informed dietary decisions.

3.2. For communities

3.2.1. Rural development

Monster Beverage works towards developing rural communities-especially where it is operational and present. The company engages not only in employment creation but also infrastructure development and education deployment programs to help communities improve their living standards. Monster Beverage also conducts vocational training programs frequently.

3.2.2. Promoting diversity

Monster Beverage also works towards inclusion through its diversity programs. The company has designed programs and policies to ensure the inclusion of all community groups in the employment cycle. In addition, the company also conducts training and skill enhancement sessions for all community groups –including disabled and special persons

3.3. For the planet

3.3.1. Protecting water

Monster Beverage understands the need for protecting water resources across the globe and is also an active fighter for water preservation. With the high scarcity of clean drinking water, Monster Beverage works and strives to provide communities with clean drinking water through having installed filter plants

3.3.2. Protecting natural resources

 With increased urbanization, natural landscapes of forests and grasslands have quickly turned into urban centres. Monster Beverage ensures that all its operational sites are designed in a way that they do not harm or risk the natural ecosystem. In addition, the company works towards protecting the environment by building green spaces.

3.3.3. Safeguarding the environment

The operations of Monster Beverage, like other players in the industry, are being affected by the climatic changes, and the weather alterations. To fight this change, and to safeguard the environment, Monster Beverage works towards creating safe green spaces through high rate plantations. This is to ensure environmental sustainability and enrichment of the ecosystem.

4. Value chain at Monster Beverage and CSR

At Monster Beverage, SCR is embedded in the company DNA. Monster Beverage ensures that the CSV approach is integrated into all operations and systems at the company, including THE VALUE CHAIN.

4.1. Supply chain

4.1.1. Rural development

Monster Beverage allies with farmers and other partners to obtain the high quality raw material. In doing so, the company ensures that it invests in the wellbeing in the development of its partners and related communities through educational opportunities as well as various training programs and infrastructure development.

4.1.2. Responsible sourcing

Monster Beverage participates in responsible sourcing. All its partners throughout the supply chain and for raw materials have been tested against set ethical backgrounds to ensure that all raw sources and materials are obtained from partners doing sustainable business.

4.1.3. Animal welfare

In all its sourcing, Monster Beverage ensures that no animals are harmed. Monster Beverage makes sure that all animals are fed high quality fodder, and that they are kept in a clean and safe environment. In addition, Monster Beverage also provides safe breeding grounds for animals and regularly authorizes veterinary check-ups for all animals in partner farms.

4.1.4. Human rights

Monster Beverage is also particularly careful to ensure that all human rights are upheld in its business operations. This includes no child labour, and inclusive diversity, amongst other things. Also, the business operations of Monster Beverage also include high dependence on local workers for labor and management – making sure all local and global human rights are followed thoroughly.

4.2. Manufacturing

4.2.1. Water, sanitation and hygiene

During the manufacturing process and value additions, Monster Beverage maintains an emphasis on water, sanitation and hygiene. All plants and manufacturing units operated by Monster Beverage have an authorized sanitation system in place which ensures minimal water wastage. Besides, all industrial waste is disposed of off through authorized channels only – ensuring that no natural water body and water source is harmed or polluted.

4.2.2. Natural resource stewardship

Monster Beverage is also an active pioneer of natural resource stewardship. Monster Beverage has devised ways to ensure that natural resources are sustainably used for industrial operations, and are not damaged during business processes. Monster Beverage shares this knowledge publicly for the overall welfare of the environment and the planet.

4.2.3. Women empowerment

During its manufacturing process, the Monster Beverage also ensures to employ women labour in various managerial and operational level jobs. These women are usually from local communities and are trained for new skill development and enhancement. In doing so, Monster Beverage ensures that women are equipped with the confidence and decision making abilities s that they advance not only in their professional but also in their personal and social lives.

4.3. Retail and consumers

4.3.1. Responsible marketing and influence

Monster Beverage makes sure to use ethical means of marketing its products. This means not only does it disseminate rightful information and data regarding the company, but also makes sure that it does not use unethical appeals in its marketing communication.

4.3.2. Marketing to children

Monster Beverage is also careful in its marketing to children so that it is not exploitative. Rather, marketing to children is done through influencing adults towards the products offered by Monster Beverage.

4.3.3. Product Safety

Monster Beverage ensures product safety in consumption at all times. This is done not only through mentioning nutritional value and facts but also through a clear statement of manufacturing dates and batches. This is to make sure that consumers are aware of the product quality and life cycle. Also, the company mentions clear ways and processes of disposing of the products to ensure that the environment is sustained and not harmed.

5. Working towards achieving sustainable goals 

 The CSR and CSV approach at Monster Beverage is closely guided by the sustainable development goals chalked out by the United Nations. Through working on the attainment of the SDGs, Monster Beverage, and many other companies work together to create a peaceful and harmonious future that has sustainable resources and environment.    

Through connecting Monster Beverage’s goals and commitments with the SDGs, the company has created avenues of channelling a positive impact on society through its operations and business as a whole.

5.1. No poverty

• Monster Beverage creates opportunities for skill enhancement and vocational training
• Monster Beverage also provides equal employment opportunities to all labours from the local communities
• Monster Beverage promotes and supports small business ventures through inclusive business support and funding – especially for women who are micro-entrepreneurs in the community

5.2. Zero hunger

• Monster Beverage works towards implementing a model of less food wastage and food loss – in the manufacturing as well as the supply chain process
• Monster Beverage provides subsidized products in communities that are living below the poverty line, as well as in communities where it is operational and has industrial units and sites
• Monster Beverage has developed recycling plants in local communities to ensure that there is no food wasted during consumption, and it is recycled into other products needed for a sustainable environment

5.3. Clean water and sanitation

• Monster Beverage strives to ensure high water efficiency and water sustainability in all business operations and processes
• Monster Beverage advocates and also internally implements positive water policies
• Infrastructure developed by Monster Beverage in different rural communities and settlements ensures authorized sewage networks and lines to avoid dumping in freshwater reserves

5.4. Life on land

• Monster Beverage works towards establishing the green supply chain
• Monster Beverage ensures that no Green spaces are destroyed for its business and industrial purposes, and also works towards creating healthy green spaces through numerous plantations
• Monster Beverage places a high emphasis on maintaining regular health check-ups for all community members – free of cost, and also focuses on animal welfare for farmers

5.5. Good health and well being

• Monster Beverage works towards improving the living standards and quality of life of communities it engages with
• For farmers, Monster Beverage has also improved farm economics
• Monster Beverage works towards protecting the children in the supply chain processes, as well as creates diverse livelihood opportunities for adults

5.6. Quality education

• Monster Beverage provides a hands-on learning opportunity for young adults from local communities through internship opportunities
• Monster Beverage also sponsors various scholarship programs for different grade levels in communities where it is operations
• Monster Beverage has inaugurated primary schools in three different regions where it has operations – in rural settlements – as a step towards achieving quality education for all.