Below are some dissertation examples you will find useful
Analysis of Word-of-Mouth Promotion Tool on Business Success: A Study of SMEs in Europe
Abstract This study examines the role word of mouth plays in the success of a business. It may be classified under the “promotion” head of the marketing mix, although it is not in control of a business and is almost purely external to the business. This research aims ...
Table of Contents List of Figures. 3 1. Title and Abstract 4 2. Introduction. 4 2.1 Overview.. 4 2.2 Justification and context 5 2.3 Research purpose and rationale. 5 2.4 &...
Increasing the Sales of PlayStation4 Pro in Chinese Market
Abstract In this study, research has been done in order to analyse the Chinese market and identify as well as help for the sales of PS4 Pro to increase. This study also provides recommendations for improvement to Sony. It explains the Chinese market through various frameworks like the PESTEL and ...
Change Management at Starbucks (2008) under the Leadership of Howard Schultz
Starbucks Dissertation Task Change Management at Starbucks (2008) under the leadership of Howard Schultz Abstract In order to stay competitive, it is imperative that companies and organizations are open to, and accepting ...
Abstract Today, the business world is continuously experiencing the major transformations due to fast technological development pace, intensifying competition, escalating environmental complexities and changing needs and interests of customers. In all this hassle, the emergence of social media has almost transformed the marketing and communication strategies of almost all major ...
An Examination of Cloud Computing in Small to Medium Sized Enterprises
Abstract The contemporary era has observed a clear increase in the adoption of new technologies by modern business organizations to ensure their survival within the highly competitive market. Particularly the small business organizations are striving hard to deal with the escalating environmental complexities within resource constraints. The emergence of cloud ...
Abstract The contemporary business environment has made the technological innovation a necessity rather than an option for business management. The international firms are striving hard to maximize their efficiency at the international stage by adopting a pro-innovation attitude. The technological advancement has resulted in the emergence of advanced information systems. ...
The Effectiveness of Social Media Marketing in Shaping a Product's Brand Image
Contents 1. Introduction. 1 1. Outline of Topic. 3 2. Critical Reflection on Literature Review Process and Procedures. 4 3. Literature Review.. 5 4.1. Understanding Social Media Marketing. 5 4.1.2. Why Has Social Media Marketing Become Important?. 7 3.2. Strategies for Effective Social Media ...
Abstract The objective of the research study is to find out the impact of the changes in the housing market on the economy of London and the relationship between the prices of real estate and their demand. The research is aimed at finding out the income patterns and property purchase ...
Abstract The contemporary era has witnessed a clear increase in the role of small and medium enterprises in the regional economic development. The whole Despite the escalating importance, these organizations face challenges in meeting their capital needs as the inclination of formal financial institutions is clearly towards the state-owned enterprises. ...
Executive Summary In the contemporary era, the changing customers’ needs and increasingly complex stakeholders’ expectations have brought major transformations with the business scenario. Today, the success of modern business enterprises depends on the management’s ability to ensure adaptation with the quickly changing macro-environment. To keep the ...
Table of Contents Chapter 1 - Introduction. 3 1.1. Background of Bae Systems Plc. 3 1.2. Environmental Analysis. 3 1.3. Research Aims and Objectives. 4 1.4. Methodology. 4 Chapter 2 - Literature Review.. 6 2.1. Working Capital Management 6 2.2. Financial Performance Ratios. 7 2.3. M&A.. 9 2.4. Non-Financial Factors That Affect Shareholder Wealth Creation. 10 Chapter 3 - Company and Sector Overview.. 12 3.1. Sector 12 3.2. Company. 12 References. 14 Appendix. 17 ...
Abstract The researchers are increasingly interested to explore the impact of process innovation on the productivity of small and medium enterprises. Particularly within the developing regions, the increasing importance of SMEs sector has grabbed the attention of innovation researchers. The proactive attitude of these organizations towards integrating and embedding the ...
Abstract The contemporary era has observed major shifts in the international business environment. The increasing environmental turbulence, changing customers’ needs and mitigating global boundaries have changed the game rules for modern organizations. The international expansion in the contemporary, complex era is a highly challenging task as it depends on ...
Factors Influencing the Female Project Managers' Salary: Analysis of Chinese Construction Sector
Abstract The contemporary era has observed a clear increase in the participation of women within traditionally male-dominated areas. However, there is an on-going debate about the gender wage gap in these sectors. Recently, the government of china has taken various initiatives to minimize this gap in male-dominated sectors. But according ...
Effects of Galaxy Note 7 Crisis on Brand Image of Samsung
Abstract Recently, the Samsung s7 recall has grabbed the attention of everyone. The battery explosion issue has caught the media attention, causing significant challenges for the Samsung management. Some analysts contend that this product recall has badly affected the Samsung's brand image, while others argue that Samsung' strong reputation ...
Exploring the Factors Affecting Online Consumption Decision
Abstract Online shopping is becoming popular in Chinese region from last few decades. Globalization and technological advancement have increased the pace towards a digitalized world. Macro-environmental changes are shaping the consumer behaviour in contemporary era. This research study assessed the Chinese consumer behaviour towards online shopping to highlight the factors ...
Online Peer to Peer Lending Market in China in the Last Five Years
Executive Summary A research study was conducted on the online peer to peer lending market in China and its trends over the last five years. The study identifies all aspects of what P2P market is, its rise in China, a country that is yet on the phase of development, ...
How to Learn Spoken English by Using Mobile Apps
Abstract Today, the technology has become an integral part of people's lives and has transformed almost every sphere of life, including the education. This increased interest has opened a new area of mobile learning. However, the use of technology in educational settings has always been a debateable issue. In ...
Factors Affecting the Behavior of Chinese Investors: Lessons for Chinese Capital markets
Abstract Current transformations in macroeconomic environment at global stage have redefined the role being played by capital markets in economic development of country. Recent financial crisis in 2008 has affected the worldwide capital markets, suggesting the strong effect of globalization. Like many other markets, Chinese capital market has also been ...
Factors affecting the behavior of Chinese Investors: Lessons for Chinese Capital markets
Abstract Current transformations in macroeconomic environment at global stage have redefined the role being played by capital markets in economic development of country. Recent financial crisis in 2008 has affected the worldwide capital markets, suggesting the strong effect of globalization. Like many other markets, Chinese capital market has also been ...