Example Dissertation

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Increasing the Sales of PlayStation4 Pro in Chinese Market

Abstract In this study, research has been done in order to analyse the Chinese market and identify as well as help for the sales of PS4 Pro to increase. This study also provides recommendations for improvement to Sony. It explains the Chinese market through various frameworks like the PESTEL and ...

Exploring the Potential of Social Media Strategies to Enhance Customer Loyalty and Brand Growth: A Case Study of Apple Incorporation

Abstract Today, the business world is continuously experiencing the major transformations due to fast technological development pace, intensifying competition, escalating environmental complexities and changing needs and interests of customers. In all this hassle, the emergence of social media has almost transformed the marketing and communication strategies of almost all major ...

An Examination of Cloud Computing in Small to Medium Sized Enterprises

Abstract The contemporary era has observed a clear increase in the adoption of new technologies by modern business organizations to ensure their survival within the highly competitive market. Particularly the small business organizations are striving hard to deal with the escalating environmental complexities within resource constraints. The emergence of cloud ...

The Impact of Information Systems on the Strategy Formulation and Overall Firm Performance: A Case of Lenovo

Abstract The contemporary business environment has made the technological innovation a necessity rather than an option for business management. The international firms are striving hard to maximize their efficiency at the international stage by adopting a pro-innovation attitude. The technological advancement has resulted in the emergence of advanced information systems. ...

The Effectiveness of Social Media Marketing in Shaping a Product's Brand Image

Contents 1.    Introduction. 1 1.    Outline of Topic. 3 2.    Critical Reflection on Literature Review Process and Procedures. 4 3.    Literature Review.. 5 4.1.    Understanding Social Media Marketing. 5 4.1.2. Why Has Social Media Marketing Become Important?. 7 3.2.     Strategies for Effective Social Media ...

Opportunities and Challenges associated with Informal Lending Models in China: Analysis and Comparison to Developed World

Abstract The contemporary era has witnessed a clear increase in the role of small and medium enterprises in the regional economic development. The whole Despite the escalating importance, these organizations face challenges in meeting their capital needs as the inclination of formal financial institutions is clearly towards the state-owned enterprises. ...

A Critical Analysis of Bae System Plc's Shareholder Wealth Creation in the Five Years' Period from 2012-2017

Table of Contents Chapter 1 - Introduction. 3 1.1. Background of Bae Systems Plc. 3 1.2. Environmental Analysis. 3 1.3. Research Aims and Objectives. 4 1.4. Methodology. 4 Chapter 2 - Literature Review.. 6 2.1. Working Capital Management 6 2.2. Financial Performance Ratios. 7 2.3. M&A.. 9 2.4. Non-Financial Factors That Affect Shareholder Wealth Creation. 10 Chapter 3 - Company and Sector Overview.. 12 3.1. Sector 12 3.2. Company. 12 References. 14 Appendix. 17     ...

An Analysis of the Relationship between Process Innovation and organisation Productivity: A Case Study of Chinese SMEs

Abstract The researchers are increasingly interested to explore the impact of process innovation on the productivity of small and medium enterprises. Particularly within the developing regions, the increasing importance of SMEs sector has grabbed the attention of innovation researchers. The proactive attitude of these organizations towards integrating and embedding the ...

The Influence of National Culture on International Marketing Communications of Multinational Companies in the Fashion Industry

Abstract The contemporary era has observed major shifts in the international business environment. The increasing environmental turbulence, changing customers’ needs and mitigating global boundaries have changed the game rules for modern organizations. The international expansion in the contemporary, complex era is a highly challenging task as it depends on ...

Effects of Galaxy Note 7 Crisis on Brand Image of Samsung

Abstract Recently, the Samsung s7 recall has grabbed the attention of everyone. The battery explosion issue has caught the media attention, causing significant challenges for the Samsung management. Some analysts contend that this product recall has badly affected the Samsung's brand image, while others argue that Samsung' strong reputation ...

Exploring the Factors Affecting Online Consumption Decision

Abstract Online shopping is becoming popular in Chinese region from last few decades. Globalization and technological advancement have increased the pace towards a digitalized world. Macro-environmental changes are shaping the consumer behaviour in contemporary era. This research study assessed the Chinese consumer behaviour towards online shopping to highlight the factors ...

Online Peer to Peer Lending Market in China in the Last Five Years

Executive Summary A research study was conducted on the online peer to peer lending market in China and its trends over the last five years. The study identifies all aspects of what P2P market is, its rise in China, a country that is yet on the phase of development, ...

How to Learn Spoken English by Using Mobile Apps

Abstract Today, the technology has become an integral part of people's lives and has transformed almost every sphere of life, including the education. This increased interest has opened a new area of mobile learning. However, the use of technology in educational settings has always been a debateable issue. In ...

Factors Affecting the Behavior of Chinese Investors: Lessons for Chinese Capital markets

Abstract   Current transformations in macroeconomic environment at global stage have redefined the role being played by capital markets in economic development of country. Recent financial crisis in 2008 has affected the worldwide capital markets, suggesting the strong effect of globalization. Like many other markets, Chinese capital market has also been ...

Factors affecting the behavior of Chinese Investors: Lessons for Chinese Capital markets

Abstract   Current transformations in macroeconomic environment at global stage have redefined the role being played by capital markets in economic development of country. Recent financial crisis in 2008 has affected the worldwide capital markets, suggesting the strong effect of globalization. Like many other markets, Chinese capital market has also been ...