Example Reports

Below are some reports examples you will find useful

Rockfish Restaurant: An overview of the findings of a Mystery Shopping Experience

Table of Contents Introduction. 3 Service Quality Analysis. 3 Service Recovery & Customer Feedback Mechanism.. 8 Benchmarking & Best Practice. 11 Recommendations for Rockfish Restaurant 11 References. 13 Appendix: Mystery Shopping Survey Form.. 15     Introduction The report provides an overview of the findings of a mystery shopping experience conducted on 15th and 17th of May 2016 ...

Strategic Review: Mercedes-Benz

Executive summary The current strategic positioning of Mercedes Benz has been analysed in this report. The researcher has applied Ansoff matrix, BCG growth model and SAF framework to get important insights about the Mercedes’ strategic capabilities, challenges and opportunities. The application of Ansoff matrix suggested that Mercedes Benz should ...

A Communication Campaign for NHS Health Scotland

Table of Contents 1        Executive summary. 3 2        Introduction. 3 3        Situation analysis. 3 3.1       Stakeholder identification and prioritization. 4 4        Step-1: Strategic planning process. 4 4.1&...

Experiential Branding and PR: Pinko Knightsbridge Store

Executive Summary Pinko is an Italian brand that aims to have outlets in the most relevant cities of the world, keeping up with changing fashion trends, and offering variety and high fashion at competitive prices. The brand focuses on enabling customers to look their best and operating on a flexible ...

Sim Venture Business Plan: STAR COMPUTERS BUSINESS PLAN

Table of Contents Executive summary. 2 Introduction. 2 Objectives. 2 The Product 2 Sales and Marketing. 3 Promotional-mix. 3 Pricing. 3 Distribution strategy. 4 Operations. 4 Management team.. 4 Finance. 4 Cashflow (forecasted) 4 Income statement (forecasted) 5                             Executive summary This business plan is about a new solo business &...

Management Cross Culture: Leadership / Management Styles

    Management Cross Culture 1   Report for Taiyou Management Strategies Leadership / Management Styles         Table of Contents Chapter 1: Introduction. 2 Overview.. 2 Expansion Opportunity. 2 Issues. 2 Differences Between The Organizational Cultures Of Japan And The USA.. 3 Chapter 2: Theoretical Foundations. 5 Theory X And Theory Y Leaders. 5 Participative Leadership. 5 Contingency Approach. 6 ...

Marketing Report: Artisan Finnebrogue

Executive Summary This report has been rafted for presentation to the CEO of Artisan Finnebrogue, to help him assess expansionary options for growth, and facilitate decision making regarding the same. The report presents an overview of the business, as well as highlights inclination for geographic expansion. Additionally, the report also ...

Digital Marketing Salad Time Restaurant

Table of Contents Introduction. 3 Brief Business Description. 3 SMART Objective. 4 Recommended Marketing Tools. 4 Content Marketing. 4 Search Engine Optimization. 5 Application of Content Marketing and Search Engine Optimization in Salad Bar Context 6 Summary. 8 References. 10         Introduction Today, customers have become increasingly health conscious. The increased awareness about the negative influence ...

International HR Practitioner

Introduction An organization’s process of learning and development moulds the future international leaders of the organization in question. This does not only have to do with the process and programs themselves, but with the selection of the employees chosen for the programs (Kang, Morris, & Snell, 2007). This ...

Business and Management Decisions Making

Table of Contents Introduction. 3 Critical approach to literature: recruitment and selection practices – conventional methods vs. the use of social media. 4 Practical application: how Barclays makes use of social media for recruiting and selecting employees. 7 Barclays: An introduction. 7 Barclays: presence on social media platforms. 8 Barclays recruitment processes: using social media. 8 ...

Strategic Marketing Planning

Executive Summary The report focuses on highlighting the prospects available in the international market for Artisan Finnebrogue as a company. It explains in detail the necessary research that the company must evaluate while tapping opportunity in the international market to further grow its business. The report entails internal audit highlighting ...

Uber HR Case Study

Table of Contents Introduction: 2 Analysis of HR Practices – Uber UK. 2 Universalist versus Contingency Approach: 2 Atkinson’s Flexible Firm Model: 4 Reward Strategies. 5 Conclusion: 6 References. 7       Assessment Case Study – Uber UK Introduction: Uber Technologies, Inc. is well known for revolutionizing the transportation industry by introducing a taxi &...

New Product Design

Table of Contents   1.    Executive Summary. 1 2.    Background Information. 1 3.    Marketing Research Problems and Objectives. 2 4.    Methodology. 4 4.1 Fieldwork. 4 4.2 Sample and Scope. 5 4.3 Questionnaire Design. 5 5.    Research Findings. 7 5.1 Overall Sample Characteristics. 7 5.1.1 Demographics. 7 5.1.2 Behavioural 7 5.2 Marketing Segmentation and New Product Analysis. 7 5.2.1 Segment 1. 7 5.2.2 Segment 2. 7 5.2.3 ...

International Logistic Management: Importance of Facility Location

Contents Abstract 3 Introduction. 4 Importance of Location. 4 Factors to Consider 6 Capacity for Operations and Equipment 6 Transportation Facilities. 7 Geographic and Weather Characteristics. 7 Labour Supply. 8 Cost and Availability of Utilities. 8 Conclusion. 9 References. 10     Abstract The purpose of this report is to understand the importance of choosing the correct facility location with respect ...

Digital Communication ‘The Granary Kitchen'

Contents Introduction. 3 Designing Social Media Campaign - The Granary Kitchen. 4 The Timeline: 4 Target Audience: 4 Competitive Positioning: 5 Communication Strategy: 6 Social Media Assets: 8 Online Marketing – Banner Advertising. 16 Blogging. 17 Offline Marketing. 20 Software Used. 21 Conclusion. 21 References. 23     Introduction This report will outline the methods and techniques used to formulate the digital media ...

The Google Facebook Controversy: Programmic Advertisings and Issues of Media Content

Table of Contents 1. Introduction. 3 1.1 Problem Discussion. 3 1.2 Research Objectives. 4 2. Literature Review.. 4 2.1 Digital Advertising in contemporary era. 4 2.2 A shift from Traditional Advertising to Programmatic Advertising. 4 2.3 Issues in Programmatic advertising. 5 2.4 Theories about programmatic advertising. 6 2.5 Recent Google-Facebook Ad controversy. 6 3. Methodology. 8 4. Data Analysis. 9 4.1 Initial Response by Google and YouTube and counter response by analysts. 9 4.2 Advertisers ...

Strategic Procurement Management Primark

Table of Contents Introduction. 3 Business Ethics. 3 Primark’s Ethical Way. 5 Other Ethical Practices. 6 Importance of Business Ethics. 7 Ethical Practices – Costs vs. Benefits. 9 Costs. 9 Do Benefits Outweigh Costs?. 10 Conclusion. 11 References. 12     Introduction Primark is an International Clothing Retailer which provides clothing of latest fashion at the lowest prices ...

Financial Resource Management

Table of Contents Introduction: 3 Financial Analysis. 3 Profitability Analysis. 4 Return on Assets: 4 Return on Equity: 5 Return on Invested Capital: 6 Financial Position Analysis: 7 Short Term Financial Health: 7 Long Term Financial Health: 8 Conclusion: 9 Valuation of Tesco Plc: 10 Dividend Growth Model: 10 Required Rate of Return: 10 Risk Free Rate. 11 Market Return: 11 Beta Calculations: 12 Dividend Growth ...

Strategic Management Toyota UK

Executive Summary Toyota is one of the leading global automotive car manufacturers, based in Aichi, Japan. The company is the creator for world-renowned brands such as Lexus and Scion. The company has manufactured more than 30 million globally over the past three decades. The company also partners with different philanthropic organizations, ...

Gamification and Customer Experience for the Hospitality Industry/Hotels and Resorts

Contents Introduction. 2 What is Gamification?. 2 Gamification and the Hotel Industry. 3 Customer Relation Management: Cornerstone of Hotel Management and Customer Experience. 3 Gamification Vs. Traditional Loyalty Programs. 4 Brand Recall and Mindshare with Gamification. 4 How Gamification Enhances the Customer Experience for Hospitality Industry?. 5 Integrating Fun in Customer Touch Points. 5 Quick and Easy Information. 5 ...